Services
Music Marketing Services for Artists, Managers & Labels
Every artist has a different starting point. Meriwick works with artists, managers, and record labels to develop marketing strategies and execute campaigns built around their music, audience, budget, and release goals.
We combine years of major-label and independent music experience with audience research and campaign analysis to help teams make informed marketing decisions.
Release Strategy & Campaign Planning
A successful release starts with a plan that makes sense for the artist and the resources available.
We work with artists and their teams to establish campaign priorities, identify target audiences, develop release timelines, and determine where marketing resources should be focused.
Depending on the project, planning may include:
- Audience and market assessment
- Release timelines and campaign calendars
- Marketing channel selection
- Budget planning and allocation
- Creative and promotional priorities
Creator & Digital Marketing
Reaching audiences requires more than distributing promotional content. The creative, audience, and platform all matter.
Meriwick develops and coordinates digital marketing campaigns across social platforms, creator networks, paid media, and other relevant promotional channels.
Campaign activities may include creator outreach and seeding, short-form video strategy, paid social advertising, content coordination, and digital promotion.
The approach depends on the artist’s audience, available content, campaign objectives, and budget.
Playlist & DSP Strategy
Streaming platforms are an important part of how audiences discover and engage with music.
Meriwick helps artists and teams develop promotional strategies for platforms including Spotify, Apple Music, and other digital music services.
Services may include reviewing existing streaming performance, identifying relevant playlist opportunities, coordinating curator outreach, and evaluating audience and playlist activity.
Playlist placements and streaming outcomes are not guaranteed. The objective is to develop a thoughtful approach to discovery and use available performance information to guide decisions.
Audience Analytics & Reporting
Understanding how an audience responds to music helps inform future marketing decisions.
We examine available streaming, audience, social, and campaign data to identify trends, emerging markets, and changes in listener behavior.
Reporting may include campaign activity summaries, streaming and audience trends, market observations, and recommendations for future marketing priorities.
We distinguish observed performance from campaign activity rather than assuming that one caused the other.
How Engagements Work
Every engagement begins with a conversation about the artist, the music, the release schedule, and the goals of the project.
From there, we develop a proposed scope of work outlining the recommended services, priorities, timeline, and budget.
Some engagements focus on strategy and planning. Others include campaign execution, ongoing coordination, and reporting.
The scope is determined by what the project actually needs.
Discuss Your Project
Preparing a new release, developing an artist, or looking for additional marketing support? Tell us about the project, where things stand today, and what you’re working toward.
Discuss Your Project